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Twegather Blog


Twegather News, Featured Events and Everything Else
Aug 3 '10

[Coverage] iPhone 4 Canadian Launch

Finally here! On Friday July 30th, Apple fanboys and girls all across Canada lined up to be the first to get their hands on the popular Apple device. In order to celebrate the event, we here at Twegather created a number of events for most Apple stores on the East coast. Other Twegather users joined by creating and spreading the word about where they will be lining up in the Greater Toronto area. 

Taking it a step further, yours truly (Filip Mares), lined up at the Mississauga Square One Apple store location. Arriving at 3:45am, I was shocked to find myself over 200th in line. Some had lined up since the previous day in the evening, while others chose to arrive after my arrival at a more reasonable 5am.

The doors opened at around 6:30am to let the herds in the mall. At 7am we were greeted by cheers and hi-fives from Apple store employees which then served us breakfast and lots of water in order to stay hydrated(a point that was restated throughout the day). Shortly after 7 am the first few customers in line went into the Apple store and proceeded to get their iPhone 4s activated. Unfortunately, the process was slower for some and faster for others. Those buying the iPhones unlocked proceeded to the sales desk along with Bell and Telus subscribers. Fido and Rogers customers were processed at a gruelling pace of 1 every 30min-1hr. We later found out that Rogers’ servers could just not handle the load.

I finally got my hands on my unit activate at around 12pm. It was a long wait and sadly, I’m not sure it was worth it. Some that arrived much later than myself, yet reasonably early in the morning could not be processed on Friday and were asked to return on Saturday. I do consider myself lucky to have gotten it the first day, but the lack of sleep and standing up for hours took its toll on my system. I’m glad to have experienced the waiting in line at the Apple store, but next time I’ll opt for the pre-order. 

Until the next time,

V. Filip Mares